NBCU takes aim at 'indie women' demo →

(Source: Variety)

"Shining light on what NBCUniversal sees as a discreet but powerful demographic flocking to the small screen, Peacock’s Integrated Media arm has honed its focus on the "indie woman."

Making up nearly a third of all adult femmes, the indie woman is around her late twenties, unmarried, has no kids, and does not live with a partner.”

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